Privacy Policy

Last update: 12/07/2023

Privacy Policy

This Privacy Policy governs the access to and use of TheNextLevel Studio OÜ's services, referred to as "MagicHow" or "Company" or "we" or "our" or "us," including the MagicHow site and downloadable application (collectively referred to as the "Service"), which is provided by MagicHow. It outlines how we collect, use, disclose, and safeguard information related to the Service and your choices regarding the collection and usage of your information as a customer ("you" or "your").

The Service allows users to document and automate their workflows by capturing them. If you prefer that your information is not included as part of our Service, you can opt-out by contacting us at However, please note that we may still retain your information even after you have opted out, as it may be necessary for record-keeping purposes, to process your opt-out request, or to comply with legal obligations, and regulatory requirements, to prevent fraud, or address abuse.

By using the Service, you indicate your agreement to this Privacy Policy. If you do not agree, kindly refrain from using the Service.

This Privacy Policy pertains solely to information collected through the Service and does not cover information obtained through other means (including offline) or from sources other than the Service.

Any capitalized terms not defined in this Privacy Policy carry the meanings ascribed to them in our Terms of Service.

1. Collecting Information

Information provided directly by you: We gather various pieces of information that you directly provide to us, including:

  • Account Details: When you initially sign in to your account, we will require you to provide us with your first and last name, password, as well as your email address.

  • Your User Content: When you use the Service to capture workflows, we collect data such as your clicks, keystrokes, operating system version, browser version, screen size, and the content displayed on your screen during the capturing process. Please note that MagicHow does not record videos. The capturing period commences when you activate the capturing feature and concludes when you deactivate it. It is essential for the user to initiate the capturing feature in order for data collection to take place. The gathering of information regarding your clicks, keystrokes, and screen images only transpires during this capturing period. Should you wish to have any information that you have shared removed, you can contact us at at any time.

Information collected automatically: When you use our Service, certain information may be collected automatically, including:

  • Analytics information: We may collect analytics data directly or employ third-party analytics tools (such as Google Analytics) to help us assess traffic and usage patterns within the Service. These tools gather data sent by your browser or mobile device, including the pages you visit and other details that assist us in enhancing the Service. The analytics information is collected and utilized in an aggregated form that cannot reasonably identify individual users. To opt out of Google Analytics using your information for analytics purposes, you can install the Google Analytics Opt-out Browser Add-on by clicking here.

  • Cookies information: During your visit to the Service, we may send one or more cookies to your computer, which is a small text file containing a unique string of alphanumeric characters. These cookies identify your browser and facilitate faster login and improved navigation on the site. Cookies may also provide us with information about your Service usages, such as the pages you view, the links you click, and other actions you take. Additionally, cookies allow us or our partners to track your Service usage over time. Persistent cookies remain on your hard drive even after you close your browser, while session cookies are temporary and disappear once you close your browser. You have the option to remove persistent cookies at any time by following your web browser's instructions on erasing or deleting cookies. You can also configure your web browser to refuse all cookies or notify you when a cookie is being sent. However, disabling cookie acceptance or deleting our cookies may affect the proper functioning of key Service features. For further information, please review our Cookies Policy.

  • Do Not Track Signals and Similar Mechanisms: Although MagicHow aims to respect browser-initiated Do Not Track Signals, there is no industry consensus on how to fully prevent tracking while maintaining functionality. If you have concerns about Do Not Track capabilities, we recommend refraining from using this service.

  • Log file information: Each time you access the Service, your browser or mobile device automatically reports log file information. Our servers record specific log file information when you use the Service. These server logs may include details such as your web request, Internet Protocol (IP) address, browser type, referring and exit pages, URLs, number of clicks, interactions with links on the Service, domain names, landing pages, pages viewed, and other similar information.

2. Using Your Information

We use your information for various purposes, which include, but are not limited to:

  • Response to your requests

  • Offering you more efficient and effective customer service

  • Contacting you regarding our products, services, and other relevant information that we believe may interest you

  • Personalizing the content on the Services

  • Enhancing the Services and any other products and services we may provide

  • Conducting analysis, marketing research, and generating reports concerning the usage of our Services

  • Operating, maintaining, and providing the features and functionality of the Service to you and other users

  • Providing security measures and monitoring, as well as addressing technical issues and resolving bugs

  • Enforcing legal agreements, including our Terms of Service and this Privacy Policy

We may aggregate and/or de-identify information collected through the Services, rendering it incapable of being linked back to you or your device (referred to as "Aggregate/De-Identified Information").

3. Commercial And Marketing Communications

The information we collect or receive may be used to establish both direct and indirect communication with you. This could involve sending you emails that include newsletters, promotions, and exclusive offers pertaining to the Service. If you prefer not to receive such email communications, you will have the option to opt-out or modify your preferences.

4. Sharing Your Information

We may disclose your information through the following means:

  • Service Providers: To support our business operations and in situations where we have a legitimate interest, we may share your information with contractors and third-party service providers. These service providers, classified as sub-processors, are obligated to adhere to data protection standards that are at least as rigorous as the applicable data protection laws require.

  • Protection of MagicHow and Others: We will share your information when legally obligated to do so, such as in response to a law, subpoena, or when we reasonably believe that disclosure is necessary to (a) comply with the law and law enforcement requests, (b) enforce our Terms of Service or protect the security and integrity of our Service, and/or (c) safeguard the rights, property, or personal safety of MagicHow, our users, or others.

  • Business Transfers: In the event of a company buyout, sale, divestiture, or transfer, which may involve shares, products, services, assets, and/or businesses, including databases, we may transfer data accordingly. Should such a transfer occur, affected individuals will be promptly notified without undue delay about the change in data controller. Data subjects will have the opportunity to object to the transfer through

  • Aggregate/De-Identified Information: We may share information that has been aggregated or de-identified, rendering it incapable of being linked to individuals. This includes sharing usage trend reports and other forms of Aggregate/De-Identified Information. This Privacy Policy does not impose limitations on our use or sharing of such information.

  • Consent: We may also disclose your information to third parties based on legal grounds other than consent.

5. Storing And Protecting Your Information

Storage and Processing Location: The information collected via the Service will be stored and processed primarily in the United States. By using the Service, you acknowledge and consent to the potential transfer, usage, processing, and storage of your information by us in the United States and other countries, including those outside your country of residence. This information will be utilized for the purposes outlined in this Privacy Policy.

Ensuring the security of your information: Safeguarding your information is of utmost importance to us. We employ a range of physical, administrative, and technical safeguards to uphold the integrity and security of the information collected through the Service. To ensure your privacy and security, we verify your identity before granting access to your account. It is your responsibility to maintain the confidentiality of your account details and control access to your email communications from us at all times. However, please note that we cannot guarantee the security of any information you transmit to us, and we cannot ensure that information on the Service will remain inaccessible, undisclosed, unaltered, or unharmed.

We have implemented stringent data protection measures, which include data encryption, monitoring and alert systems, and access control protocols. For further information, please refer to our Security Page.

6. Your Choices

Deleting Uploaded Data: If you ever wish to remove any information you have uploaded to the Service or stored in your account, you can request its deletion by contacting us at However, please note that even if you opt out, we may retain your information if its retention is necessary to comply with legal obligations, regulatory requirements, or to prevent fraud or abuse.

Communications from us: If you no longer wish to receive promotional emails from us, you can unsubscribe by clicking on the "unsubscribe link" provided in those communications. For opting out of Service-related communications (such as account verification, purchase and billing confirmations and reminders, changes/updates to Service features, technical and security notices), you can contact us at If you have any questions regarding the review or modification of your account information, you can directly reach out to us at

7. Sharing data

MagicHow provides you with the ability to share your recordings with others using a unique, cryptographically secure, and randomly generated link. This link ensures a high level of security and can only be accessed by individuals with whom you have specifically shared the link.

However, it's important to note that when you share information publicly, your content becomes accessible to anyone who possesses the link to the particular workflow. If, by mistake, you disclose the exact link of a workflow to an unintended third party, that individual would have the capability to access the workflow.

8. California Privacy Rights

Under California law, residents of California have the right to request and receive, once a year and free of charge, a list of the third parties to whom we may have disclosed their personal information (if any), as defined by applicable California law, for direct marketing purposes during the previous calendar year. This list would also include the specific categories of personal information disclosed to those parties. If you are a California resident and would like to request this information, please send an email to stating your request.

9. Children’s Privacy

The Service and its content are designed for individuals aged 13 and above. If we become aware that we have inadvertently collected personal information (as defined by the Children's Online Privacy Protection Act) from a child under the age of 13 without obtaining verified parental consent, we will promptly delete that information. If you believe that we may have collected or have any information about a child under the age of 13, please reach out to us at

10. Links To Third Party Sites And Services

The Service may include links to websites and services operated by third parties. Please note that we are not accountable for the practices employed by these websites or services, including the information and content found within them. Should you decide to utilize these sites or features, you may disclose your information not only to those third parties but also to their users and the general public, depending on how their services are structured.

As these third-party websites and services are not operated by us, we hold no responsibility for their content or practices. Kindly remember that when you navigate from the Service to another website using a provided link, our Privacy Policy no longer applies to those particular websites or services. Your interactions and activities on any third-party website or service, even those that are linked or advertised on our website, are governed by the rules and policies set forth by that third party.

11. Data Subject Rights

Data subjects have certain rights under applicable law, subject to specific conditions, which include the following:

  • Right to access: You have the right to know whether we process your personal data and, if so, request a copy of this data.

  • Right to rectification: You have the right to request the correction of any inaccurate or incomplete personal data about you.

  • Right to erasure: You have the right to request the deletion of your personal data.

  • Right to restriction of processing: You have the right to request that MagicHow limits the processing of your personal data.

  • Right to data portability: You have the right to receive a copy of your personal data (in a structured, commonly used, and machine-readable format) to transfer it to another data controller.

  • Right to object: You have the right to object to the processing of your personal data by MagicHow.

If the processing of your personal data is based on your consent, you have the right to withdraw your consent at any time by contacting MagicHow's Privacy Team at Please note that this withdrawal will not affect MagicHow's right to process personal data obtained before the withdrawal or its right to continue processing based on legal bases other than your consent.

12. How To Contact Us

Please contact us at if you have any questions about the information we may have collected about you, and to review, revise, or delete such information.

If the processing of your personal data is based on your consent, you have the right to withdraw your consent at any time by contacting MagicHow's Privacy Team at Please note that this withdrawal will not affect MagicHow's right to process pePlease contact if you have any questions pertaining to GDPR and your rights thereunder.rsonal data obtained before the withdrawal or its right to continue processing based on legal bases other than your consent.

13. Changes To This Policy

We may modify or update this Privacy Policy from time to time to reflect the changes in our business and practices, and so you should review this page periodically. We keep our Privacy Policy under review to ensure it is up-to-date and accurate. When we make a material change to this policy we will notify you as required by law and update the 'last update' date at the top of this page.